Week 5 ~ Facebook Posts

Okay, been looking into Facebook tools, in particular ‘post reach’ and ‘post engagement’.

Basically, reach is who is looking at your posts and engagement is who is interacting with them.

Reach is telling you how well you are broadcasting your posts, who and how often people are reading them…  This is good, but not what you want. You want engagement!

“Facebook defines engagement as including all clicks, not only comments, likes and shares”[1]

Why?  Engagement is a better predictor of who might later engage in a purchase…  When they engage in your post, they are interested beyond the mere glance…  You have caught their attention!  The more the engagement, the more likely they are to follow through with a purchase.

Part II

This information is very useful.  It can tell me what people are interested in , which posts appeal to my fans.  Through this I can keep doing what works, or try different things, different approaches, different writing styles, graphics, links etc… 

My goal on FB will be to be involved with my fans.  For my page, I will want to share articles on tools, methods, fan models, links for models…  Seriously, there is so much out there.  I bet not one of you have heard of this before, other than origami or simple figures.  There are people out there building paper models that take up whole rooms!  This I believe will be what my fans will want to engage in!  And, if not, I can use the data to find out what it is that they do want to engage in…  Wow!

  [1] http://socialmediatoday.com/yasminbendror/1859941/interpreting-facebook-page-insights-reach-vs-engagement